I have to give it to Budweiser. Year after year they come up with the most brilliant commercials – smart, touching, visually beautiful. Their most astounding was the one they created the year after 9/11, which they only played one day, but each year they come up with something amazing for the Super Bowl featuring the Budweiser Clydesdales.
This one, called “Lost Dog,” is worth a minute of your your time – so touching. Take a look.
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Totally agree Jeanne. Don’t drink their beer, yet love the horses and of course the lab pup!
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You wonder if they commercials get more people actually drinking Budweiser. They sure get a lot of people noticing them and passing the around.
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Wasn’t Bud sold to a EU company years ago? So not even American…
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Did a quick check – Budweiser was acquired by Anheuser-Busch InBev in 2008, but that doesn’t mean they don’t operate independently.
Look who else that company owns! AB InBev has 17 brands that individually generate over 1 billion USD per year in revenue out of a portfolio of more than 200 brands (2013).[3] This portfolio includes global brands Budweiser, Corona and Stella Artois, international brands Beck’s, Hoegaarden and Leffe and local brands such as Bud Light, Skol, Brahma, Antarctica, Quilmes, Victoria, Modelo Especial, Michelob Ultra, Harbin, Sedrin, Klinskoye, Sibirskaya Korona, Chernigivske and Jupiler.
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OMG! No wonder they can afford the ad prices during super bowl!
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Yes, that would explain it, wouldn’t it? ;-)
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Jeanne, I’m not a Superbowl watcher and over the years there have only been a relatively few commercials I’ve liked (I’m sick of commercials, in general), but I have to agree…I adore the Clydesdales and this is a gem :)
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Hi Donna, I don’t watch the SuperBowl either – could care less – but the Bud commercials are generally one of the best things about it, so I went online to check for this year’s. If nothing else, their commercials show an unbelievable mastery in editing.
If you’ve never seen the one they did and aired only one time during the SuperBowl following 9/11, take a look – I never tire of watching this. One minute. Very hard to find a good print of it, though. https://www.youtube.com/watch?v=-DqeSl3Sp7M
Jeanne
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I had never seen that one, Jeanne! Thank you for posting the link :) I don’t know all the other commercials they’ve done over the years, but one thing I love about these is that they don’t succumb to the “sex sells”marketing mantra. These have substance :D
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Refreshing, isn’t it? :-)
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It is! And it’s so sad that it’s so rare that it IS refreshing!
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OK – one more for you Donna – but this time you’ll laugh out loud. Ready?
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Beautiful. I’ve always loved that song too.
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So wonderfully told in such carefully chosen frames, and all in just one minute. If we could all write as concisely!
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I wish!
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