Here comes the onslaught – the endless ads and commercials on radio, TV and web -all promising you the perfect Christmas if you just buy from them. And who is ‘them?’ All the big box stores that have multi-millions to advertise, of course.

But while everyone is busy cramping about the crappy economy, they’re also busy running out to these same stores to get a deal. And this while the small businesses in your very own neighborhood are languishing and slowly shuttering their stores due to lack of sales. People … here’s the chance. Shop local!

“The 2nd annual Small Business Saturday® is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year. On November 26, we’re asking millions of people to shop small at their favorite local stores and help fuel the economy. When we all shop small, it will be huge.” What a great idea.

How about it? Nirvana is not really at Wal-Mart, and by shopping at the small businesses in your town or county, you keep merchants alive who are trying so hard to bring you what they think you want. Got a car wash? Get some gift certificates for friends or family – who wouldn’t love someone else cleaning their car inside and out .. or detailing it? Gift and card shop? There’s always something special for a hard-to-get person, and you’ll most likely be buying Christmas cards. Have a favorite restaurant in your area? pizza place? cafe? Again – gift certificates to eat out are a real treat in this economy, and bound to please anyone. It’s not rocket science, just a shift in thinking.

There are so many options before blowing it all at a big box store. Help your local businesses thrive and get cool stuff for your gift recipients. And although Small Business Saturday is November 26, spread the wealth and expand the time frame. Think small – you’ll feel great.

In this post you see photos of just a small portion of the wide selection of what’s in store in a small business not too far from me. It’s primarily a card and gift shop with an amazing assortment of things inside; it’s called This `N That on the Corner, and it’s located at 38 Bridge Street in Milford, NJ. Shopkeeper Tracy puts her heart and soul into searching out great merchandise and also features local artists. You can come to my neck of the woods and shop here if you’d like – she’d love it! – or maybe take a look around your own neighborhood with new eyes.  The season of giving is upon us – happy small business shopping!