Christmas Cards

Knowing When It’s Time

/ still a dreamer / 2 Comments

There’s a saying, “All good things must come to an end.” Well, maybe not all good things, but surely, some. Coming to an end this month is the better part of my French Bulldog art business.

Inspired by so much appreciation of all the illustration I contributed to Just Frenchies magazine, I embarked on a small business on my website, selling French Bulldog cards. As time went on, I expanded to a shop on Etsy, where I’ve sold everyday blank note cards, holiday/Christmas cards, and a journal.

Little by little, I introduced new designs, and gained a small but loyal band of followers who loved and purchased my art. But then … I couldn’t seem to muster the excitement I once had for drawing these adorable dogs. I wanted to, but it wasn’t happening.

There came a point when I realized that I couldn’t see new additions being a reality, and then further on, a kind of guilt every time I’d be in my studio, looking at all the boxes of these lovely cards I’d created. It was time.

For a while now, ideas of something new have been twinkling in my brain. I realize how far I’ve come from the opening of my Etsy shop, and I need something now that sparks my excitement, that will utilize my talents in art, photography, and writing. I don’t have a clear idea of what they will be yet, but it will excite me. And I want it to touch, inspire, and excite others.

But the first step? Let go of what no longer resonates with my heart and make room for what’s to come. THIS is what is exciting me right now – making room for the unknown.

I’m doing that with a 60% off and final sale of all my Frenchie cards (journals, above, will stay). If interested, please stop by in my shop and share in my last hurrah with me.

The Conundrum of Being A Creative

/ still a dreamer / 8 Comments

For those of us who create, whether we be writers, artists, musicians, etc., we face a particular challenge. When creating our work, we want to feel that we can express all the richness of our hearts and minds, to bring to the world the best of who we are in any given moment.

But … suppose what we create is how we make our living? Assuming we’re not famous and a household name. How can we create freely when we know that people must like our creation, and want to buy it?

This is the conundrum I faced recently when deciding to create a new Christmas/holiday card for my Etsy shop, which focuses on Frenchies. I have a small following who have purchased my cards over the years, and loved my style of drawing. But I have been longing to do something new and different.

I decided to follow my heart in the message, the urgent need for love today, which I believe will resonate. We are all deeply saddened, frightened, and upset with what is going on in the world. But I also wanted to do something new artistically. I created an image that is a combination of my own watercolor painting and digital art, quite a digression from what people have seen from me in the past.

How will this work out? I’m promoting as fast and wide as I can, but I won’t know for a while yet. The question remains … how does an artist balance doing what they feel is their own personal creative truth with the need to make a living? Dare we believe that expressing ourselves fully and completely will be rewarded in every way?

See both cards and details in my Etsy shop.

Christmas in July

/ still a dreamer / 4 Comments

Trying something new with my Etsy shop – a Christmas in July sale to reach some French Bulldog lovers with my Christmas/holiday cards, and possibly some “everyday” ones as well.

I have some wonderful ideas for a whole new avenue for my art, maybe requiring a second shop due to shipping/mailing challenges. I’m envisioning prints! How about prints! But before anyone in business gets too crazy about expanding, they need to have a good/better understanding of how to attract customers.

And that’s what I’m doing now … research. How to more effectively use social media, Pinterest, Etsy itself, and Google. It seems so simple, but every avenue of promotion is a field of knowledge in itself.

So if you would like to contribute to my research (of course, I’m smiling!), please stop by my Christmas in July sale on Etsy, on the dates above, and take advantage of a 35% off storewide discount! Or send a friend. Or two. I am appreciative of all support!

That time is upon us ….

/ still a dreamer / 9 Comments

The time when we think of reaching out to family and friends, and putting a little something special in the mail to them.

That said, I am sharing one of my French Bulldog Christmas cards to inspire you. Although, in all honesty, I describe them as holiday cards because they are truly suitable for whatever winter holiday you celebrate.

I know you’d love to see more, so please hop on over to my Etsy shop and check out what’s there, and yes, if you were wondering, they are all Frenchie-themed. But … recipients don’t have to be French Bulldog fans; if they have any appreciation of cuteness in animals, that should do. Thanks!

French Bulldog Cards and More for the Holidays

/ still a dreamer / 11 Comments

When I haven’t written in over a month, it usually means at least one thing. In this case, it means I have been deluged with holiday fundraisers and projects from my clients. It has been non-stop, and while I think of things to write here – I even take photos – and I want to catch up with those I follow, my creative energy is directed towards these projects and the time to actually focus on my own writing has been non-existent. It’s frustrating.  But enough whining.

As a new and different Thanksgiving approaches, many, including myself, are already shopping extensively online for Christmas and holiday gifts. To that end, I am going to take a moment to shamelessly promote myself and the lovely French Bulldog items I have created for my Etsy shop.

If you are looking to send holiday cards, “Stranger in the Snow” is one among several you’ll find in my shop. You can also find a few neat gift ideas such as my “Frenchies Apres Monet” blank notecards which I’d like to think would be appreciated by fans of Monet as well as the French Bulldog. I also have a sweet, handsomely-made Frenchie journal, because we all are writing more these days what with all the stress in our lives. No? And if not you, perhaps you know someone who journals faithfully. (Or maybe just needs a notebook!)

All the original artwork is mine, and I can assure you, the cards are of a beautiful, heavy stock. If inspired, just toddle on over to Etsy at JBalsamFrenchieArt. 

As the intensity of my holiday workload is ever-so-slowly winding down, I am planning on writing again soon, and coming by to see you and what you’ve written, too. Should I not get to the post I have in mind before Thanksgiving, I wish you all a peaceful, happy, and safe holiday, however you may spend it. Take good care and let’s continue to look forward to less stressful days when we can meet with each other again as we have in the past. I am always happy to have you stop by!