I have a love/hate relationship with the marketing world. I am so, so weary of having a zillion products and services pushed at me relentlessly in every media avenue I could possibly be in touch with. It’s annoying and sometimes exhausting, and, I suspect, touches your life as well.

But then … I come across a commercial which is absolutely brilliant, moving, and says something so important in a way that I could never imagine. At first, this short, wordless commercial shows us a touching relationship between man and his best friend, the steadfast devotion dogs have for us. But that’s just a part of the message. What’s ultimately being said is so unexpected and so beautifully said — take a look.