Never doubt it; there’s a lot goes into your beloved book getting into the hands of the reader who will cherish it. There’s writing, illustrating, and otherwise creating the book itself, and then promotion and sales.

And here’s one of the great results – at the Tinicum Arts Festival, I sold seventeen books in two hours! How did that happen? First, we have the gorgeous illustration of Stella Mongodi to draw one in. Then, the lovely new cover design, wrapped around a magical story (if I say so myself.) Lastly, we have someone who loves talking to people about her book … me.

All of that sells a book, but I think it’s the last one that “closes a sale.” When I’m talking about reading, writing, how the book came about, etc., it’s not sales — it’s just undeniable enthusiasm. I realize that not everyone is as outgoing as I am, but if the frame can be shifted from the “job” of selling one’s book to the sharing of excitement about it, that makes all the difference.

While Where Do Butterflies Go at Night, 2nd Edition was one of a handful of picture books available, it was a big draw for parents, grandparents, and even teachers looking for something to read to “their” kids. I was thrilled that Butterflies checked off so many boxes of what these lifelong readers sought in a book for little ones, and that was quite inspirational in me wanting to seriously get back to the book waiting on my desk.

My major purchase at the festival? a pair of earrings with the traditional Japanese Maneki Neko, literally, Beckoning Cat (or lucky cat), which is a symbol of good luck for its owner. I’m grateful for all the help I can get!

Is luck involved in selling our books? Maybe, but I think a genuine appreciation of our own talents, what we’ve accomplished, and the enjoyment of sharing that with others goes pretty far.

Find more photos of the 2025 Tinicum Arts Festival here.