Christmas in July

Trying something new with my Etsy shop – a Christmas in July sale to reach some French Bulldog lovers with my Christmas/holiday cards, and possibly some “everyday” ones as well.

I have some wonderful ideas for a whole new avenue for my art, maybe requiring a second shop due to shipping/mailing challenges. I’m envisioning prints! How about prints! But before anyone in business gets too crazy about expanding, they need to have a good/better understanding of how to attract customers.

And that’s what I’m doing now … research. How to more effectively use social media, Pinterest, Etsy itself, and Google. It seems so simple, but every avenue of promotion is a field of knowledge in itself.

So if you would like to contribute to my research (of course, I’m smiling!), please stop by my Christmas in July sale on Etsy, on the dates above, and take advantage of a 35% off storewide discount! Or send a friend. Or two. I am appreciative of all support!

Sharing the Story Behind the Story

Saturday, July 8th, I was in the Author’s Tent at the annual Tinicum Arts Festival from 2-4 p.m. with my picture book, Where Do Butterflies Go at Night? One of the purposes of the event, of course, is to promote my book.

However, part of the fun of being there is to chat with customers about the story itself. Visitors are interested to know about how I came up with the idea for Butterflies, and what was my creative process in writing the story. People are often interested in the book journey itself, from concept to print, and what’s involved in an author being at an event talking to them right then!

I think exchanges such as these are truly a part of what makes publishing a book so interesting and worthwhile. We always go to events hoping for sales, and that’s an important motivation, but why this book sprang from our hearts and minds is very important, too. It’s nice to know others want to know that.

Pictured above is a fellow author, an entomologist and engineer, Chris Alice Kratzer, whose book is The Social Wasps of North America. The festival plan was for one adult and one children’s author to share the tent for two hours, and Chris was a delight. To Hannie, the Author’s Tent event organizer, and the Tinicum Civic Association for inviting me to participate – thank you!!

School Assemblies with “Butterflies”

I was invited by Principal Melissa Goad (below right) to give a presentation on June 15th at Patrick McGaheran Elementary School – a talk on butterflies and a reading of “Where Do Butterflies Go at Night?”

I was a little anxious in anticipation. This would be my first experience with groups this large – three assembles of 120 kids each, pre-K through 2nd grade. I put a tremendous amount of time into the preparation, not only modifying my talk for a large group, but also learning Power Point, and creating my first slide show ever.

It paid off! I knew my material, and the talk improved with each presentation as I relaxed, became more spontaneous, and got used to using a mic and managing the presentation on my laptop while talking.

The school had really prepared well for me, too. They had gotten books and had read them to all the students in advance. I worked with a wonderful PTA liaison, Kelly (above left) who’d put so much together before I even got there, and had another assistant, Stacy (above right), to help me while I read aloud.

The students had been building a butterfly habitat in their garden-like courtyard, and were very excited to learn more about butterflies and be read to. It turned out to be so much fun. Children today know much more than we did at that stage in our education, and I loved taking their questions. They were shy in asking, but had very relevant points they wanted to know. I could have spent half the time with them just doing Q and A!

I breathed a deep breath when we were done; it went well! 360 small children were more well-behaved and eager to be involved than I had anticipated – whew! – and we all learned a lot. Thanks to all at Patrick McGaheran School!

My New Website – Tada!

To be truthful, this is long overdue; however, I am just so happy and so grateful that it is here and up now.

With the new site, I can better share with you the work that I do, and even how some of it may help you! I’m thinking of graphic design, self-publishing, or art projects.

It’s all so shiny and new!! Please take a look and thank you for checking out my new website.

The Season

It seems that the holidays feel different every year. It’s not a matter of growing older, but maybe of seeing the world through different eyes.

Some years have seen good-sized gatherings, some years, small and intimate ones. Some years bright and merry, others quiet. There have been years where gift-buying was a big deal, others when it barely mattered at all. Years with COVID in play, years not.

The common thread? Change. Everything is always in motion, including how we spend our holidays, where, and with whom.

The other thread? Feeling grateful … for all the experiences the holidays have brought, and those they will bring.

Here’s hoping that you will not get lost in the rush, but lost in the peace, joy, and sweet calm of the season. I’ll be joining you for these.

It wouldn’t be the beginning of December if I didn’t mention that I have adorable Frenchie items for sale in my Etsy shop, or that my magical and beautiful picture book, Where Do Butterflies Go at Night?, would make a great Christmas gift.

Cheers!